GetSmartWebsite is seeking a creative and analytical Digital Marketing Specialist to join our team. You’ll be a key player in shaping the voice and image of our brand while driving growth through digital marketing strategies.
Responsibilities:
- Develop, implement, and manage marketing campaigns that promote the products and services of our company.
- Enhance brand awareness in the digital space.
- Drive website traffic and acquire leads.
- Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools.
- Coordinate with the sales team to synchronize marketing and sales efforts.
- Create, maintain, and implement digital marketing and content calendars.
- Maintain effective, cohesive, and engaging brand messaging.
Qualifications:
- Bachelor’s degree in Marketing or related field.
- Proven experience as Digital Marketing Specialist or similar role.
- Excellent understanding of digital marketing concepts and best practices.
- Knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends, etc.).
- Skills and experience in creative content writing.
- Analytical mindset and critical thinking.
- Professional certification in Google Ads or Google Analytics is a plus.
Benefits:
- Competitive salary and benefits package.
- Opportunity to work on diverse projects spanning multiple industries.
- Continued learning and development opportunities.
- Flexible working arrangements and a supportive team environment.
At GetSmartWebsite, we value forward-thinking and innovation. If you are a tech-savvy professional, experienced in social media, PR, and promotional events, we would like to meet you.
